Saturday, April 14, 2012

How To Start A Military Blog

Secure Your Future by Learning How To Start A Military Blog

If you've been reading on this site for any length of time, then you've already heard me discuss the importance of personal branding. You know that personal branding is the only way to safegaurd yourself from this terrible economy, and that the discipline and motivation you've learned in the Military will play a key role in making it happen.

You know that personal branding is important – So why should you start a blog?

Why You Should Start a Blog ASAP

To put it simply, a blog is the best way to start building your personal brand, whether you're a service member or a veteran. People are interested in hearing about you; it may just be your friends and family right now, but people want to hear your voice. That's what personal branding is all about, and as you publish more and more content on your blog you'll be securing yourself more and more as a brand.
Not only that, your blog can serve many other purposes aside from just making your voice heard:
  • Blogging is profitable and can be the start of a legitimate online business
  • Blogging is powerful and can be the beginning of a movement or organization
  • Blogging is professional and can be used to make yourself always look like the most attractive job-candidate
  • Blogging is creative and will keep you in tune with a side of yourself that may not get exposure in the military, but that will be pivotal in your life afterwards
  • Blogging is social and can be used to build connections between friends, families, random readers, and business partners
As you can see, there are a lot of reasons to start blogging...It's not just about having your voice heard.

Where Should You Start Your Blog?

There are many free places to start a blog online, such as Blogger or Wordpress, but I want to tell you right now that you should AVOID these free hosted-blog sites.

It may seem like a good idea to get your foot in the door with the whole idea of blogging, but listen to me when I say that if you're going to start blogging, you absolutely MUST do it on your own e-property (your own domain). The reason for this is simple:

It's YOUR blog, and nobody else's.

When you put your blog on one of those free hosted sites, you're defeating the whole purpose of personal branding by saying, “I care about building a future for myself, but I'm going to put my brand at the mercy of somebody else.”

See, what those sites like Blogger and WordPress don't always tell you (or only tell you in the fine print) is that if you put your content on their servers, it is entirely theirs to keep up or take down at any time. If one day some reviewer stumbles across your free-hosted blog and doesn't like something they see, they won't ask questions, they won't contact you at all, they'll just take it down without a second thought. All that hard work will be wasted.

Obviously if you care about financial security, going the free route isn't the best way to go.

How Do I Start My Own Military Blog on My Own Domain?

It's easy – You just have to get a (Click Here for our recommend resources) domain name, sign up for a hosting account, redirect the nameservers, install Wordpress through your domain's cPanel, sign in to the backend, set up themes and plugins as needed, and start publishing content!

Wait...Did that sound like a bunch of gibberish that you have absolutely no idea what to do with?

That's okay, this stuff takes time to learn. Unfortunately, because it takes time it's not something that I can entirely cover within one article.

So this is what I'd like to do for you: Instead of having to wait around for me to finish this series on how to start a blog, I want to direct you to somebody who is an expert at both explaining the process and helping you make money from it. Corbett Barr has been in the blogosphere for sometime, and he's recently released a step-by-step guide to building a blog and making it profitable.

If you're interested in making money from your blog ASAP, then check this out:
How To Start A Military Blog That Matters

How to Start A Blog that Matters

Please understand that I will be writing more articles on how to start a blog, but if you want to learn from the best and get started the fastest, then I can't recommend a better resource than Mr. Barr. He really knows his stuff, and I trust him enough to recommend his product to you and still sleep soundly at night. 
There's no harm in giving it a look. Trust me it will help you to prepare for Life after the military

Thanks for reading,

Thursday, April 5, 2012

Personal Branding For Veterans

What is the single biggest difference between success in the Military and success in a civilian business world?

Success in the military is achieved by letting go of your individuality; only through complete and utter selflessness can you serve your country and your comrades effectively. In a life or death situation there is no time for your own needs, you simply act according to what's best for the team and your unit.

However, success outside the military is achieved by the completely opposite approach – Only by embracing your individuality and uniqueness will you ever be able to stand out from the huge crowd you're competing with.

Today I would like to talk to you about personal branding and what it means for a soon-to-be vet like yourself.

What Exactly is Personal Branding?

Personal branding is essentially building a business or career out of yourself. We all have individual talents and skills, so the goal of personal branding is to develop those assets into something profitable.
“Personal branding is the process whereby people and their careers are marked as brands. It's the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an unforgettable impression that is uniquely distinguishable.”
There are three important things to take from this definition:

Firstly, Personal Branding is a Process… It takes time; it's not something that's going to happen overnight. In the military you're programmed to want instant results and to follow instant obedience. Everything is fast-paced. Personal branding is NOT fast-paced; it's about patience, determination and consistent follow-through.

Secondly, Personal Branding is Creating an Asset that is uniquely your own. You never have to worry about being laid off or depending on the welfare of a big company because YOU are who you depend on. Personal branding can never be stripped away from you unless you're the one that makes that happen. The goal of personal branding is to make yourself distinct and unforgettable to the people you serve (your customers, clients or employer).

Thirdly, Anyone Can Establish Their Own Personal Brand... Clothing, attitude, appearance, knowledge, talents and abilities can all be used to establish a brand for yourself. I can guarantee you that there is something about you that other people want; we just have to identify it and present it to the world.

Why is Personal Branding For Veterans Important?

Branding is more important today than it ever has been. Big companies know this, small companies know this, and thousands of individual entrepreneurs know this, too. Branding is how you secure your position in a market...You sell something that nobody else is selling, and you do that by selling your sizzle, not your steak.

For example, McDonald's doesn't sell burgers, they sell convenience. Mercedes doesn't sell cars, they sell luxury and prestige. Jewelers don't sell wedding rings, they sell love. In the same way, whatever type of business or project you decide to embark on, it'll be YOU that you're trying to sell.

At the moment don't worry about what specifically you're going to do, just worry about the importance of personal branding and making yourself the person you rely on most. Personal branding offers you security, flexibility and independence. It offers you the chance to choose your fate and to make your own way in the world.

As a soon-to-be veteran you've already spent more than enough time following instructions, now it's time to take charge of your future.

What Can You Do Right Now?

Remember, personal branding is a process, so don't expect to figure out your post-military life plan after reading just one article. It's going to take time to make a plan, and it's going to take time to set that plan in motion.

That being said, there are 3 things you can start doing right now:
  1. Abandon the idea that there is anybody above you, or that have you set-in-stone ties to any one company/organization.
  2. Start thinking of yourself as something unique. Begin seeking out and taking stock of your talents and unique characteristics. Dig through your personality to find what sets you apart and makes you YOU!
  3. Begin paying attention to all the brands around you. When you're watching TV or reading a magazine or surfing the Internet, what do you notice that other brands are doing to create a distinct impression?

Even if you don't have any ideas about what lies ahead of you right now, as you start to move yourself away from the perspective of a Soldier and towards the perspective of a brand (and almost a marketer), the ideas will start firing off. The fact that you got through this article and now understand the importance of personal branding has already put you 1 step forward from where you were just half an hour ago.
Stay tuned to this blog to get more info and insights into how you can take charge of your life after the army, and how you can use your military experience and training to make a future for yourself.